Redesigning the MFour Mobile Research platform and its design system from the ground up. Leads design strategy for the Surveys on the Go application; creates, implements, and scales design systems across multiple platforms; defines platform architecture; crafts wireframes and builds high-fidelity prototypes.
Defined design strategy across multiple products and platforms. Mentored a multidisciplinary digital creative team; led art direction and creative strategy; created, implemented, and scaled design systems for multiple platforms; built prototypes, conducted user testing, compiled feedback, and defined actionable iteration items.
Redesigned the flagship MyBlock application (v10.11.0) and scaled the Block Design System for mobile workflows. Collaborated with Boston Consulting Group DV design squads to define the product definition and design system for Spruce, H&R Block's mobile banking app. Mentored associate designers across Block CX Teams.
Designed responsive web-based solutions and universal iOS/Android applications. Crafted wireframes, mockups, prototypes, and workflow; defined design systems and component libraries; led UI/UX strategy; architected responsive solutions for consistent rendering across screen sizes. Conducted user interviews and user testing sessions.
Managed and mentored a multidisciplinary digital creative team. Led art direction and creative strategy; designed universal applications for iOS, Android, and Windows platforms; crafted wireframes, mockups, and workflow documentation; architected and implemented responsive design solutions across multiple devices and platforms.